irihaLA
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iPhone 6s Launch


These videos were part of the iPhone 6s launch day campaign by the O2 franchise Telenomics. I was brought on board to help create a buzz among the stores and the retail team in anticipation of the new iPhone.

The client wanted videos that would exemplify the Apple culture and bring energy & excitement to the day. The tagline used for the campaign was "Are You Ready" and these videos were created to get the team excited, leading up to the launch day. The videos were published internally by Telenomics on their various social media portals.

Teaser Trailer

Teaser trailer to create the initial buzz around the product.

Trailer

A trailer to give the team a context of how big Apple launches can be. 

Team Interview

And a final interview segment from the team to further the buzz and anticipation around the launch.

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